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KPJ RECEIVES THE BRANDLAUREATE AWARDS

2008-07-01

KPJ received The BrandLaureate Awards on 1st July 2008 at Sunway Lagoon Resort Hotel.  Receiving the Awards from Tun Dr. Mahathir Mohammad, which awarded the inaugural BrandLaureate Hall of Fame Award 2008 for his efforts in putting the country on the world map, was KPJ Senior Group General Manager, Tn.Hj. Amiruddin Abdul Satar.
The BrandLaureate Award and its various categories were conceptualised to honour brand excellence amongst brands in Malaysia and globally. It is awarded to deserving brands amongst multinational, and public-listed and government-linked companies that have shown best practices in branding and met the requirements of the Asia Pacific Brand Fpundation (APBF). The winners are selected based on a 300-point selection criteria covering brand strategy, culture, integrated brand communication, brand equity and brand performance.

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